This article was posted by Carmine Gallo. He is a communications coach, a popular keynote speaker and author of several books including The Presentation Secrets of Steve Jobs and The Innovation Secrets of Steve Jobs. His latest is The Power of Foursquare.
I found this article awesome...
Steve Jobs' impact on your life cannot be underestimated. His
innovations have likely touched nearly every aspect -- computers,
movies, music and mobile. As a communications coach, I learned from Jobs
that a presentation can, indeed, inspire. For entrepreneurs, Jobs'
greatest legacy is the set of principles that drove his success.
Over
the years, I've become a student of sorts of Jobs' career and life.
Here's my take on the rules and values underpinning his success. Any of
us can adopt them to unleash our "inner Steve Jobs."
1. Do what you love.
Jobs once said, "People with passion can change the world for the
better." Asked about the advice he would offer would-be entrepreneurs,
he said, "I'd get a job as a busboy or something until I figured out
what I was really passionate about." That's how much it meant to him.
Passion is everything.And I add, don't take a career because it is popular or gives you money. Pursue what gives you fulfillment and happiness.
2. Put a dent in the universe.
Jobs believed in the power of vision. He once asked then-Pepsi
President, John Sculley, "Do you want to spend your life selling sugar
water or do you want to change the world?" Don't lose sight of the big
vision. Leave big, huge memories when you die...
3. Make connections. Jobs once said
creativity is connecting things. He meant that people with a broad set
of life experiences can often see things that others miss. He took
calligraphy classes that didn't have any practical use in his life --
until he built the Macintosh. Jobs traveled to India and Asia. He
studied design and hospitality. Don't live in a bubble. Connect ideas
from different fields.
4. Say no to 1,000 things.
Jobs was as proud of what Apple chose not to do as he was of what Apple
did. When he returned in Apple in 1997, he took a company with 350
products and reduced them to 10 products in a two-year period. Why? So
he could put the "A-Team" on each product. What are you saying "no"
to?
5. Create insanely different experiences.
Jobs also sought innovation in the customer-service experience. When he
first came up with the concept for the Apple Stores, he said they would
be different because instead of just moving boxes, the stores would
enrich lives. Everything about the experience you have when you walk
into an Apple store is intended to enrich your life and to create an
emotional connection between you and the Apple brand. What are you doing
to enrich the lives of your customers?
6. Master the message.
You can have the greatest idea in the world, but if you can't
communicate your ideas, it doesn't matter. Jobs was the world's greatest
corporate storyteller. Instead of simply delivering a presentation like
most people do, he informed, he educated, he inspired and he
entertained, all in one presentation.
7. Sell dreams, not products.
Jobs captured our imagination because he really understood his
customer. He knew that tablets would not capture our imaginations if
they were too complicated. The result? One button on the front of an
iPad. It's so simple, a 2-year-old can use it. Your customers don't care
about your product. They care about themselves, their hopes, their
ambitions. Jobs taught us that if you help your customers reach their
dreams, you'll win them over.
There's one story that I think sums
up Jobs' career at Apple. An executive who had the job of reinventing
the Disney Store once called up Jobs and asked for advice. His counsel?
Dream bigger. I think that's the best advice he could leave us with. See
genius in your craziness, believe in yourself, believe in your vision,
and be constantly prepared to defend those ideas.
Great Ideas!! What do you think?
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